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Strategic Management in the Media: Theory to Practice Second Edition
Free Download Strategic Management in the Media: Theory to Practice Second Edition
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Review
"Covering an industry full of hope and hype, Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling--the ascendancy of the media tech sector, the culture of digital organizations, their creative workforce, and their strategic leadership. This greatly updated and upgraded edition will be a source of insight for aspiring students and a tool for industry veterans who seek the perspective of academia." Author: Eli Noam Published On: 2016-08-01"In the age of relentless technological disruption, unlimited media distribution, artificial scarcity, content abundance, and non-professionalized creators and practices, successful media firms are more dependent than ever on strategic media management. In her first book, Lucy Küng identified the core concepts, strategic themes, and best practices in the field. In her second edition, Küng articulates the iterative dimensions of the media industries to account for an ever-increasing array of challenges and strategies." Author: David Craig"A landmark contribution to scholarship in the area of media management, Lucy Küng’s excellent and most welcome revised Strategic Management in the Media provides an empirically rich and analytically sharp-sighted guide to the forces, concepts and issues governing contemporary organizational strategies in a complex and dynamic digital media environment." Author: Gillian Doyle Published On: 2016-06-15"In this second edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media industries. She has thoroughly updated an already rich assortment of case studies to ensure a much needed contemporary view of how theory informs practice, and the reverse." Author: Gregory Ferrell Lowe Published On: 2016-07-07"Once again, Lucy Küng has produced the standard text in media management. Fully updated, it offers a comprehensive and accessible guide to strategic management in the media for students, lecturers and researchers. It is compulsory reading in my classes!" Author: Ulrike Rohn
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About the Author
Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge) Â
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Product details
Paperback: 256 pages
Publisher: SAGE Publications Ltd; Second edition (February 4, 2017)
Language: English
ISBN-10: 1473929504
ISBN-13: 978-1473929500
Product Dimensions:
6.7 x 0.6 x 9.5 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#950,465 in Books (See Top 100 in Books)
Great books and expplains media managment in the 21 century
A truly comprehensive book on the current strategic challenges in the media business. Kung elaborates on strategic theory in relation to the most relevant strategic challenges in the industry. Each topic is covered with an extensive selection of cases to illustrate the challenges of today’s media business. Highly recommended for anyone who wants a deeper understanding of the media industry.
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